You will use the CAST “Movie Method” to plan a clear idea for your logo. Then you will create the logo in four different AI tools to compare how each one brings your idea to life.
Grading Rubric
3pts Text - AI prompt is shown using the CAST method.
4pts Images - 4 AI generated images are on the slide using provided websites.
1pts Designed By - Students name and "Designed by:" appear on the slide.
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10pts Total
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Extra Credit - Student has updated their CANVAS and GOOGLE icons with an AI logo.
Write your prompt for a logo using the CAST method.
Use the Tone Reference chart at the bottom of the page to pick a style.
Think of this like setting up a scene in a film. You pick your actors, tell them what to do, build the set, and then fix the lighting.
C — Character (The Subject)
A — Action (The Movement)
S — Setting (The Location)
T — Tone (The Style/Lighting)
Use the same prompt for each of the four AI models to create images of our logo.
Uses the Adobe Firefly engine: This engine is trained on 260 million licensed images from Adobe Stock and public domain content to ensure images are safe for professional use.
Uses the Imagen 3 model. It is trained on a massive dataset called LAION-5B, which contains over 5 billion images and text descriptions scraped from the public internet.
Uses DALL-E 3 (by OpenAI), which is trained on 1 billion images from the web to follow complex, detailed text prompts.
This engine is trained on zero images and instead uses its knowledge of computer code to write SVG math instructions that build basic shapes and icons.
Find your slide number and put in:
prompt (using CAST method)
4 images (using 4 AI models)
name (Designed by: full name)
Download your slide as a .jpg and submit your work to CANVAS.
Change your CANVAS and GOOGLE icons to one of your logo designs for extra credit.
AI Prompt: Art Deco, geometric symmetry, gold-on-black
AI Prompt: Mid-century modern, playful mascot, retro vector
AI Prompt: Stark brutalist, heavy lines, high-contrast
AI Prompt: Psychedelic maximalism, clashing colors, dense patterns
AI Prompt: Negative space, clever silhouette, dual-meaning
AI Prompt: Y2K aesthetic, Glossy translucent, liquid energy, jelly 3D
AI Prompt: Ultra-flat vector, no gradients, simple shapes
AI Prompt: Glassmorphism, frosted translucent, soft shadows
AI Prompt: Sharp aggressive geometry, heavy outlines, mascot vector
AI Prompt: Rustic linocut, hand-stamped, organic imperfections
AI Prompt: Claymorphism, puffy inflated vector, matte plastic